We are an Italian Hair Beauty company with a dynamic approach and a portfolio of iconic brands — such as Shot, Innatus and Hito — dedicated to excellence and hair care, for both professionals and consumers.
Our goal: to become the reference brand for every professional in the industry. We aim high, because we know our potential.
ITALIAN IDENTITY, EVOLUTION AND QUALITY
We strongly believe in the bond with people, direct experience and human relationships. That is why we have chosen to sell exclusively through offline channels, guaranteeing territorial exclusivity to commercial partners specialised solely in the salon market.
We combine technology and science with passion to create professional hair products, often featuring patented formulas, designed for the ambitious, modern professional.
A book that has been updated day after day for over 25 years,
ever-innovative pages that read as vision and continuity.