We are committed to providing the best solution for your needs, guaranteeing Made in Italy quality.
A leader in professional hair products, Shot combines scientific research and top-quality ingredients to deliver outstanding results in the salon. From hair colour to targeted treatments, every product is designed for the demanding professional.
The eco-sustainable professional trichology line. Essential oils, extracts and natural essences, used sustainably, are our way of celebrating nature, our planet and your beauty.
A line designed for the modern man. Top technical performance blends with a ritual wellness experience, rediscovering the pleasure of shaving, body care and styling.
Essential, high-performance formulas, Made in Italy quality and fast results to simplify salon work and support your everyday business.
The search for the best formulas and the guarantee of Made in Italy will make your brand your most valuable ally. Hair care, Skin care, Man care, Body care, Kids... everything you want, you will have.
APULIA — 13 TO 16 SEPTEMBER 2026
Four exclusive days dedicated to Hair & Beauty professionals:
training, inspiration and networking in an exceptional location.
Between international shows, technical courses and sports tournaments, a unique experience is born, designed
for those who want to grow, connect and live their work beyond the salon.
THE MEN'S BRAND
In collaboration with Doriana Borgo, we have developed Hito. The professional men's brand that combines beauty...
FIND OUT MORE
TRAINING, IN-DEPTH KNOWLEDGE AND INNOVATION
In professional haircare, the quality of a product is essential. But it is knowledge that truly makes the difference. Our Academy was created with a clear goal: to support...
FIND OUT MORE
HIGH-DEFINITION DEMI-PERMANENT
An ammonia-free toning system specifically designed to perfect the hair after bleaching, combining colour precision with deep nourishment.
FIND OUT MORE
We believe that beauty and wellbeing are one and the same.
That's why we put passion, expertise and listening into everything we do.
Because taking care of your hair isn't just our job.
It's what inspires us, every day.
We believe that true value lies in what we build together every day, not just in what we produce.
For over twenty years we have stood alongside haircare professionals, combining experience, innovation and vision.
We create experiences, opportunities and moments of sharing, offering support, courses and dedicated training.
CEO
General Director
Administration
Office Manager
Sales Manager
Are you a distributor or an industry professional? We're ready to build the future with you!