About us
Nature. Research.
Authentic wellbeing.
From the very beginning we have been committed to seeking a pure, genuine and respectful coexistence with nature.
Essential oils, extracts and natural essences: our journey begins in a place where there are no roads, where the horizon is a thread between sky and sea and the only noise is the sound of water.
From these wholesome ideals INnatUS was born, embodying our desire to integrate nature into ourselves while celebrating your innate beauty.
Together we'll make it.
Our philosophy
Our nature
is our essence.
We believe in a conscious beauty that respects
people and the environment, and in effective, safe treatments.
Every Innatus formula is born from a careful selection of ingredients of natural origin and sustainable processes, to offer maximum wellbeing to scalp and hair while fully respecting the balance of people and the planet.
Caring for the scalp while respecting its physiology, using the power of nature and personalised protocols to bring balance, wellbeing and authentic beauty back to the hair.
Download the catalogueOur values
Naturalness
We choose natural, plant-based ingredients that respect people and the environment.
Research
Effective formulas resulting from advanced trichological research and professional expertise.
Wellbeing
We believe in an authentic beauty that comes from the deep wellbeing of the scalp and of the person.
Relationship
We stand by professionals with listening, training and constant support.
Our commitment
Beauty, respect,
awareness.
Innatus takes care of beauty responsibly.
Every choice, every ingredient, every gesture is guided by respect for nature and for people.
Because true beauty is the kind that does you good, inside and out.
Discover our lines
Nature is our guide.
Wellbeing, our goal.
Innatus, one earth one health.